KREAME hair oil is not just a product, it's a versatile solution. It acts as a Protectant and Sealant, ready to be used before any chemical manipulations (such as relaxers, perms, hair coloring, bleaching, etc) , shampooing, or hot oil treatment. It can be chilled in the fridge and poured on your scalp to soothe abrasions and burns or warmed in the sun and applied from your scalp to your ends for a hot oil and pre-poo treatment.  For hair retention (growth), use KREAM to maintain the hydration in your hair cortex (center of the hair follicle) by lightly coating your hair after applying moisturizer and all your favorite nutrients from the ends to the midshafts (working your way up). And if you're applying heat to your hair, just add a tiny amount to your hands and rub it through your hair for added shine and protection.